MSA Worldwide Franchise Library

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VetFran
VetFran offers financial incentives, training, and mentoring to veterans interested in franchise ownership and/or a career path in franchising. By Joe Lindenmayer, VetFran Committee Chair VetFran was founded in 1991 as a strategic initiative of the International Franchise Association (IFA),...
social franchise design
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article. By Julie McBride, Senior Consultant, Social Franchising, MSA Worldwide The promise of social franchising to deliver sustainable...
Evnovana logo
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
BrightStar logo
Shelly Sun, CFE, is the CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association's Executive...
MSA Worldwide overlaid over a world map
As the acknowledged leader in franchise consulting, MSA’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
Retail Theater
By Michael Seid, Managing Director, MSA Worldwide When executed properly, retailers and restaurants are essentially theater, designed to engage consumers and deliver successfully on a company’s brand promise. While consistency in delivery to consumers is at the heart of every...
generic brands - lorem ipsum mart
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand. By Michael Seid, Managing Director, MSA Worldwide Put...
woman pondering the future
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer. By Michael Seid, Managing Director, MSA Worldwide When you’re considering making an investment in a...