The dramatic morphing, scaling back and, in many cases, shutdown of franchising due to social distancing is going to end soon. Now is the time to plan how to scale your franchise system back up.
While financial qualification is certainly very important in franchisee selection, many candidates that are financially qualified would be terrible franchisees in your system.
Creating a system that allows your team to properly qualify franchise candidates takes a little work - and a lot of communicating.
Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates.
Discovery Days allow franchisors and prospective franchisees the chance to meet and get to know each other, and can significantly shorten the closure process.
This article addresses the growing franchise opportunities in locations which provide franchisors with a captured audience, known as mass gathering locations.