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3. The Right Question: Should I Franchise My Business?

Why Conducting a Threshold Analysis is Crucial As leaders in franchising, we at MSA Worldwide often speak publicly about how the franchising business model can help create more robust, successful, and productive businesses by leveraging a brand’s efficiencies and experience....

five franchising goals

2. Let’s first understand what it takes to be a Great Franchise System

Five Attributes of Great Franchise Systems In our previous article we discussed how to become a franchisor; all that’s required is a Franchise Disclosure Document and someone willing to invest in your opportunity. That is not a high or difficult...

franchising successfully

1. Franchise Your Business the Easy Way

(A cynical view of becoming a franchisor) It may surprise you to learn there are only a few legal requirements to franchise your business. All you need is a federally required disclosure document. You don’t need a lawyer to complete...

Creating the Profile of Your Ideal Franchisee

Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates.

four people waiting outside of a plain door

Finding the Right Candidate – Profiling in Franchisee Recruitment, Part 1

While financial qualification is certainly very important in franchisee selection, many candidates that are financially qualified would be terrible franchisees in your system.

zoom in to right candidate

Finding the Right Candidate – Profiling in Franchisee Recruitment, Part 2

Creating a system that allows your team to properly qualify franchise candidates takes a little work - and a lot of communicating.

researching-franchises

Responsible Franchising: Franchisees need to conduct due diligence before they invest

In this article we emphasize both the importance of expanded franchise disclosure required by California SB919, and of prospective franchisees always conducting proper due diligence before investing in a franchise.

smiling woman just made a decision

How to decide if you are cut out to be a franchisee

Becoming a franchisee in a well-established franchise system has many advantages over starting a new business independently, but becoming a franchisee is not for everyone.

TOP 10

Top Ten Reasons to Invest in a Franchise

Expert Michael Seid's top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity.

Are you ready to franchise?

Are You Ready to Franchise Your Business? Threshold Analysis Part One

Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location.

Pricing of Franchises: How to Charge for Fees

Franchisors need to examine the cost benefit relationship of requiring frequent franchisee remittances vs. working capital benefits.

funding your franchise

Developing Your Franchise System Field Staff

Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist.

International Franchising

Bringing Your Franchise Concept to the United States

Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.

International Franchising

Adapting Your Franchise Concept for International Markets

For changes to the franchise concept that can be approved, knowing the cost and how it will impact the bottom line of the franchisor and the franchisee will help in negotiations with the prospective franchisee.

international franchising

Caution: International Franchising May Be Trickier than You Thought

Falling prey to flattery from prospective international franchisees, or believing in an opportunity that is "too good to be true" has caused many a U.S. franchisor to lose substantial amounts of money and harmed their brand.

Franchise Operations Manuals

What Is a Franchise Operations Manual?

A franchise operations manual is the DNA of a franchise system - the foundation that governs franchise unit performance, procedures, and conduct.

solutions training problems

Training Execution in Franchising: Problems and Solutions

Though problems in training execution can be the source of service or product issues, take the time to sort out whether other factors in your system are to blame.

managing labor risk

Managing Labor Risk: Avoid joint employer and vicarious liability

We recommend scrubbing franchise manual libraries, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into proper balance between brand standards versus control.

franchisor offered support

To Train or Not to Train

Successful franchisors understand they cannot fully eliminate the risk of co-employment liability in franchise training. This article explains ways to minimize that risk.

training managers to coach

Training Franchise Managers to Coach their Teams

Unfortunately, when managers fail to coach, employees' continued poor performance can have negative consequences on customers as well as morale

solutions training problems

Training Execution in Franchising: Problems and Solutions

Though problems in training execution can be the source of service or product issues, take the time to sort out whether other factors in your system are to blame.

IFA - International Franchise Association

The International Franchise Association (IFA) Statement of Guiding Principles

The International Franchise Association works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. For over...

2023 Annual Convention

Reconnecting at the IFA 2023 Annual Convention

MSA Worldwide had a wonderful experience at the IFA Convention in Las Vegas. It was great to be back to in-person meetings, and to see so many new members – first time franchisors, franchisees, and suppliers.

MSA Worldwide Winner 2023 Global Franchise Awards

MSA Worldwide Named “Best Franchise Consultancy” at Global Franchise Awards

We would like to thank Global Franchise Magazine for naming MSA Worldwide the 2023 Best Franchise Consultancy, for the second year in a row. We would also like to thank our clients, who trust in us and give us the...

people looking at papers

Strategic and Long-Term Planning in Franchising

A detailed guide to developing your franchise system's Strategic Plan, including utilizing a team approach to get all the elements to fit together.

franchising successfully

Why Does Franchising Grow during Recessions?

An interesting phenomenon of a general downturn in the economy has often been the growth in franchise systems that occurs while the rest of the economy is going south.

franchise training effectiveness

Understanding Why Some Companies Operate at the Head of the Pack

Be aware - not afraid of change. Respond to your customers' changing needs. Give them what they want - not what you want to give them.

man's hand signing a document

Understanding a Lease for a Franchise Location

Before you enter into negotiations with your landlord, it makes sense to check with your franchisor and determine what assistance and guidance they can provide you.

shot of a strip mall street

Retail Modeling – Encroachment avoidance in a franchise system

To evaluate the potential impact of new locations on existing locations, franchisors today are using increasingly sophisticated retail modeling techniques.

re-opening a franchise system

Finding A Great Location for your Franchise

Understanding your franchisor's criteria for assessing potential locations is the beginning of the process - now, it’s time to go out and find that great location.

handling franchisee litigation

Franchise Regulation: New FTC Rule Bans Non-Competes but Excludes Franchises

The Federal Trade Commission recently announced a new rule that will ban employers from imposing non-compete clauses on their workers - but the new rule will not prohibit non-compete provisions between franchisors and franchisees.

MSA Worldwide’s response to the FTC’s Request for Information on franchise agreements & franchise business practices

In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a...

managing labor risk

Managing Labor Risk: Avoid joint employer and vicarious liability

We recommend scrubbing franchise manual libraries, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into proper balance between brand standards versus control.

updating franchise system

Adding a New Product or Service to Your Franchise System

George’s focus on franchise-system growth, instead of franchise-unit performance, makes him more typical than many in franchising would like to admit.

Develop Your Franchise System

Franchisors Setting Prices – Tinkering with the rules of business?

“Law logic – an artificial system of reasoning, exclusively used in courts of justice, but good for nothing anywhere else.” – John Quincy Adams

two people facing each other at a table but looking at their laptops instead

Franchising and the Internet – Part 1

Do I need to establish any policies for my franchisees on setting up a website for their locations? If I do, what are the best methods to control the content on their sites?

Why Franchising is Right for Enovana Green Cleaning

Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...

Goldfish Swim School

Making a Splash in the Franchise World – Goldfish Swim School

Goldfish Swim School’s year-round swim lesson model for children 4 months to 12 years teaches swim and safety skills while building character, with one certified instructor for every four children. By Chris McCuiston, CEO & Co-Founder, Goldfish Swim School Franchising...

Franchisor Profile: Shelly Sun, BrightStar Care

Shelly Sun, CFE, is CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association’s Executive Committee....

International Franchising

Bringing Your Franchise Concept to the United States

Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.

MSA Worldwide overlaid over a world map

MSA Worldwide: Where We Are Today

As the acknowledged leader in franchise consulting, MSA Worldwide’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. By Michael Seid, Managing Director, MSA Worldwide As a franchise consulting...

Franchise Expo Chicago

MSA Worldwide at Franchise Expo Chicago, Sept. 13-14

September 13-14, 2019 at the Donald E. Stephens Convention Center Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most...

MSA Worldwide’s response to the FTC’s Request for Information on franchise agreements & franchise business practices

In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a...

when franchise fails

Managing Your Franchise’s Reputation in Times of Crisis

Most professionals agree that the existence of a working crisis plan and its successful implementation must be viewed as important to the survival of business.

Transferring Franchise Business

The Franchisor – Franchisee Relationship

While the parent-child analogy is sometimes used to describe the relationship between franchisor and franchisee, it is neither the legal relationship nor even the practical business relationship.

five franchising goals

Start-Up Costs: Determining Your Initial Franchise Investment

Smart franchisees investigate the costs in their area and modify the franchisor's projections based upon the reality of their markets.

franchise location

What is a Franchise: How Do Franchises Work?

Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand.

woman pondering the future

Are You Ready to Be a Franchisee?

As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer.