We would like to thank Global Franchise Magazine for naming MSA Worldwide the 2023 Best Franchise Consultancy, for the second year in a row. We would also like to thank our clients, who trust in us and give us the...
MSA Worldwide Franchise Library
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location.
Franchising your business can be a very successful method for expansion if you take your time and do it properly. Here's an overview of the steps involved and typical timeline.
Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates.
Creating a system that allows your team to properly qualify franchise candidates takes a little work - and a lot of communicating.
While financial qualification is certainly very important in franchisee selection, many candidates that are financially qualified would be terrible franchisees in your system.
Becoming a franchisee in a well-established franchise system has many advantages over starting a new business independently, but becoming a franchisee is not for everyone.
Expert Michael Seid's top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity.
It's essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even.
Michael Seid, founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory company in franchising, has been re-elected to the International Franchise Association’s Board of Directors as the Chief Concept Officer of Social Franchisors CFW Clinics (CFW)...
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location.
Franchisors need to examine the cost benefit relationship of requiring frequent franchisee remittances vs. working capital benefits.
Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
For changes to the franchise concept that can be approved, knowing the cost and how it will impact the bottom line of the franchisor and the franchisee will help in negotiations with the prospective franchisee.
Falling prey to flattery from prospective international franchisees, or believing in an opportunity that is "too good to be true" has caused many a U.S. franchisor to lose substantial amounts of money and harmed their brand.
Today we spend a lot of our time scrubbing our clients' manual library, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into the proper balance between brand standards versus control.
A franchise operations manual is the DNA of a franchise system - the foundation that governs franchise unit performance, procedures, and conduct.
When franchising, one essential task is to document your operation for the purpose of guiding franchisees about how to meet your standards and execute the brand with integrity.
Unfortunately, when managers fail to coach, employees' continued poor performance can have negative consequences on customers as well as morale
If pre-training assignments are of value, how do we ensure that program participants are not surprised by them, and also recognize the benefits of completing them?
Training is critical for the success of your franchise. This article covers the essentials to look for when researching which franchise to invest in.
MSA Worldwide had a wonderful experience at the IFA Convention in Las Vegas. It was great to be back to in-person meetings, and to see so many new members – first time franchisors, franchisees, and suppliers.
We would like to thank Global Franchise Magazine for naming MSA Worldwide the 2023 Best Franchise Consultancy, for the second year in a row. We would also like to thank our clients, who trust in us and give us the...
MSA Worldwide is very pleased to announce a partnership with the IFA to offer continuing franchise education and certification through the IFA Certified Franchise Executive™(CFE) Program. Based on the groundbreaking graduate school course developed by Michael Seid, Managing Director of...
Michael Seid, founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory company in franchising, has been re-elected to the International Franchise Association’s Board of Directors as the Chief Concept Officer of Social Franchisors CFW Clinics (CFW)...
MSA’s focus on social franchising extends back more than twenty years, supporting NGOs, donors, government agencies, and social franchisors.
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article.
A detailed guide to developing your franchise system's Strategic Plan, including utilizing a team approach to get all the elements to fit together.
An interesting phenomenon of a general downturn in the economy has often been the growth in franchise systems that occurs while the rest of the economy is going south.
Be aware - not afraid of change. Respond to your customers' changing needs. Give them what they want - not what you want to give them.
Understanding your franchisor's criteria for assessing potential locations is the beginning of the process - now, it’s time to go out and find that great location.
Should a franchisee always have a protected area around their location where no intra-brand competition is allowed? Does the franchisee’s sale of goods or services include every imaginable or yet unimagined method of distribution, or just the method of distribution...
In franchising, what a radius generally means is that a franchisor cannot establish either a company-owned or franchised location within a certain distance from another location measured in miles in all directions.
This in-depth presentation covers joint employment issues, including the legal landscape and how franchisors should change the ways in which they maintain and enforce brand standards.
Today we spend a lot of our time scrubbing our clients' manual library, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into the proper balance between brand standards versus control.
If you are considering becoming a franchisee, be aware that most of the "business advisors" serving the franchisee community are actually franchise brokers.
George’s focus on franchise-system growth, instead of franchise-unit performance, makes him more typical than many in franchising would like to admit.
“Law logic – an artificial system of reasoning, exclusively used in courts of justice, but good for nothing anywhere else.” – John Quincy Adams
Do I need to establish any policies for my franchisees on setting up a website for their locations? If I do, what are the best methods to control the content on their sites?
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
Goldfish Swim School’s year-round swim lesson model for children 4 months to 12 years teaches swim and safety skills while building character, with one certified instructor for every four children. By Chris McCuiston, CEO & Co-Founder, Goldfish Swim School Franchising...
Shelly Sun, CFE, is the CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association's Executive...
Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
As the acknowledged leader in franchise consulting, MSA’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
September 13-14, 2019 at the Donald E. Stephens Convention Center Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most...
Most professionals agree that the existence of a working crisis plan and its successful implementation must be viewed as important to the survival of business.
While the parent-child analogy is sometimes used to describe the relationship between franchisor and franchisee, it is neither the legal relationship nor even the practical business relationship.
Likely one of the most challenging decisions a franchisor has to make is whether to get between the seller and the buyer of one of their franchises.
Smart franchisees investigate the costs in their area and modify the franchisor's projections based upon the reality of their markets.
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand.
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer.