Five Attributes of Great Franchise Systems In our previous article we discussed how to become a franchisor, all that’s required is a Franchise Disclosure Document and someone willing to invest in your opportunity. That is not a high or difficult...
MSA Worldwide Franchise Library
(A cynical view of becoming a franchisor) It may surprise you to learn there are only a few legal requirements to franchise your business. All you need is a federally required disclosure document. You don’t need a lawyer to complete...
Development of your legal agreements is one of the last elements of developing a successful franchising strategy. Your FDD and Franchise Agreement should only be developed after a feasibility analysis and strategic plan.
Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates.
While financial qualification is certainly very important in franchisee selection, many candidates that are financially qualified would be terrible franchisees in your system.
Creating a system that allows your team to properly qualify franchise candidates takes a little work - and a lot of communicating.
Becoming a franchisee in a well-established franchise system has many advantages over starting a new business independently, but becoming a franchisee is not for everyone.
Expert Michael Seid's top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity.
It's essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even.
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location.
Franchisors need to examine the cost benefit relationship of requiring frequent franchisee remittances vs. working capital benefits.
Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist.
Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
For changes to the franchise concept that can be approved, knowing the cost and how it will impact the bottom line of the franchisor and the franchisee will help in negotiations with the prospective franchisee.
Falling prey to flattery from prospective international franchisees, or believing in an opportunity that is "too good to be true" has caused many a U.S. franchisor to lose substantial amounts of money and harmed their brand.
A franchise operations manual is the DNA of a franchise system - the foundation that governs franchise unit performance, procedures, and conduct.
Though problems in training execution can be the source of service or product issues, take the time to sort out whether other factors in your system are to blame.
We recommend scrubbing franchise manual libraries, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into proper balance between brand standards versus control.
Successful franchisors understand they cannot fully eliminate the risk of co-employment liability in franchise training. This article explains ways to minimize that risk.
Unfortunately, when managers fail to coach, employees' continued poor performance can have negative consequences on customers as well as morale
Though problems in training execution can be the source of service or product issues, take the time to sort out whether other factors in your system are to blame.
The International Franchise Association works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. For over...
MSA Worldwide had a wonderful experience at the IFA Convention in Las Vegas. It was great to be back to in-person meetings, and to see so many new members – first time franchisors, franchisees, and suppliers.
We would like to thank Global Franchise Magazine for naming MSA Worldwide the 2023 Best Franchise Consultancy, for the second year in a row. We would also like to thank our clients, who trust in us and give us the...
Michael Seid, founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory company in franchising, has been re-elected to the International Franchise Association’s Board of Directors as the Chief Concept Officer of Social Franchisors CFW Clinics (CFW)...
MSA’s focus on social franchising extends back more than twenty years, supporting NGOs, donors, government agencies, and social franchisors.
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article.
A detailed guide to developing your franchise system's Strategic Plan, including utilizing a team approach to get all the elements to fit together.
An interesting phenomenon of a general downturn in the economy has often been the growth in franchise systems that occurs while the rest of the economy is going south.
Be aware - not afraid of change. Respond to your customers' changing needs. Give them what they want - not what you want to give them.
Before you enter into negotiations with your landlord, it makes sense to check with your franchisor and determine what assistance and guidance they can provide you.
To evaluate the potential impact of new locations on existing locations, franchisors today are using increasingly sophisticated retail modeling techniques.
Understanding your franchisor's criteria for assessing potential locations is the beginning of the process - now, it’s time to go out and find that great location.
The Federal Trade Commission recently announced a new rule that will ban employers from imposing non-compete clauses on their workers - but the new rule will not prohibit non-compete provisions between franchisors and franchisees.
In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a...
We recommend scrubbing franchise manual libraries, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into proper balance between brand standards versus control.
George’s focus on franchise-system growth, instead of franchise-unit performance, makes him more typical than many in franchising would like to admit.
“Law logic – an artificial system of reasoning, exclusively used in courts of justice, but good for nothing anywhere else.” – John Quincy Adams
Do I need to establish any policies for my franchisees on setting up a website for their locations? If I do, what are the best methods to control the content on their sites?
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
Goldfish Swim School’s year-round swim lesson model for children 4 months to 12 years teaches swim and safety skills while building character, with one certified instructor for every four children. By Chris McCuiston, CEO & Co-Founder, Goldfish Swim School Franchising...
Shelly Sun, CFE, is CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association’s Executive Committee....
Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
As the acknowledged leader in franchise consulting, MSA Worldwide’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. By Michael Seid, Managing Director, MSA Worldwide As a franchise consulting...
September 13-14, 2019 at the Donald E. Stephens Convention Center Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most...
In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a...
Most professionals agree that the existence of a working crisis plan and its successful implementation must be viewed as important to the survival of business.
While the parent-child analogy is sometimes used to describe the relationship between franchisor and franchisee, it is neither the legal relationship nor even the practical business relationship.
Smart franchisees investigate the costs in their area and modify the franchisor's projections based upon the reality of their markets.
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand.
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer.